Jargons that work!!!

By S.Suren

Generally, given the nature of the ERP (Jargon!) Industry and the technicalities inherent in it, there are more than many jargons used throughout in this industry, some sound cool to use like SaaSy (Software as a Service, the Y is to make it rhyme with other similar words) and then you have the not so saasy ones like, WYSIWYG (I’ll leave the pronunciation up to you) which stands for “What You See Is What You Get”, 

Given all this, it only likely that sometime or later you use these with your clients, while they looked bemused with already what you have told them without the jargon. This is what I am getting to, the proper jargons to use while marketing your product in this industry.

As usual the golden rule in using jargons is to use it appropriately based on the audience present. While doing presentation on ERP Solutions, in general, first you need to make an impression with the industry solution or particular niche that you are presenting on, therefore industry (solution) specific jargons can be used however use it sparingly and avoid bombarding the recipient with too many. Some of the jargons that go with the ERP Industry that come in handy when making presentations would be:

TCO – Total Cost of Ownership: Use when asked about the cost of the product, hosting solution etc.

ROI – Return On Investment: Use together with the above, in the same sentence if possible. People like to hear it this way.

AIM – Application Implementation Methodology: Use sparingly when asked about the details of how the implementation would go about.

BPP – Best Process Practices / Business Process Procedures – Use when asked about what the new system would add to the company. Don’t overdo it though, it could sound desperate.

JIT – Just in time – Can be used effective in manufacturing environments, and use it in reference with functionalities available in the system that support this.

SOA – Service Oriented Architecture – Use only if there are technically sound personals in the audience who are in a position to understand and explain its meaning to others in the same room.

CRM – Customer Relationship Management – Use as applicable to the context of the clients business in dealing with end customers.

And the list can go on… but most importantly, whichever you decide to use just make sure that it is used in the proper context.

Will keep posting more on jargons in the future as well….

Have a nice day!!

ssurenlk@msn.com